First, A Short Core Web Vitals Glossary 

Announced in May 2020, Core Web Vitals is Google’s latest evolution of experience and performance metrics, raising the bar of how websites should perform. These metrics are based on live site activities, rather than Google bots. You can read more about them  here .

Web vitals are divided into the following 3 metrics:

• CLS:  Cumulative Layout Shift ( CLS ) is a metric that quantifies how often users experience unexpected shifts in site layout. These shifts are annoying and can harm the user experience. For example, if a user goes to click on a button and the position of that button moves because the layout moves, visitors will end up clicking on nothing.
• LCP:  Largest Contentful Paint ( LCP ) is a metric for how long it takes for the largest image or text block visible within the viewport to display, relative to when the page first started loading. 
• FID:  First Input Delay ( FID ) is a metric that helps measure a visitor’s first impression of a site's interactivity and responsiveness. For example, it measures the time from when a user first interacts with a page (i.e., clicks on a link or taps on a button) to the time when the browser begins responding to that interaction.



We’ve been preparing, so your sites are ready to perform 

To make sure that your sites are ready for Google’s new metrics, Trill Marketing set up a dedicated team to constantly improve the infrastructure that will improve your Core Web Value metrics. Here are the highlights:

We’ve got your back

Trill Marketing has always placed a huge importance on site performance, and we continue to do so today, so your sites meet the highest industry standards and provide a great user experience. 

We’ll keep you updated on further platform improvements as we make them, and want to make sure you know that we’ve got your back when it comes to performance. We’re taking care of behind-the-scenes considerations so you can focus on what you do best: running your business.