Since I started my business, I have tried various ways to get business, to get leads, and I have wasted lots of money on different lead generation sites and methods. But the most successful approach that I have found is by networking.
As I write this article, the UK is back in lockdown, which means that it is impossible to network face to face, but that is not an issue as there are now lots of virtual networking events. All you need to do is grab yourself a coffee and log on to a networking event through Zoom, you still get to meet lots of people but your day can be so much more productive as you don't need to spend time travelling to the events (unless you live in a massive house).
I have been on so many different types of online networking meetings in the last few months, and have been on some amazing ones, but also some inferior ones. There are loads of free ones and ones that you need to pay for, some that you need to become a member of and subscribe and some that you can just rock up to and join. For me, the most successful ones are meetings that I've had to pay for, these ones seem to be more structured and have a strong host with a good personality, these meetings are more engaging, and the attendees get so much more from them.
The networking group that I have had the most success from is one called Network B2B, it is one that you have to pay for, but the business that I have received from the group has already paid for over 5 years worth of membership.