How To Improve Your Online Customer Engagement

It's not enough to have a great looking website, and expect customers to go flooding to it. While your website will always get visitors if it's promoted correctly, visitors are not the same as customers. If you're going to make sure your visitors buy from your site and visit again in the future, then you'll need to have an engaging website. It's not always the easiest thing to know where to make improvements. If you know that your online customer engagement is low, then consider making the following adjustments.
Keep It Simple 

Your website will make perfect sense to you. After all, you know your business, your products and services - you've seen your website develop from day one, you visit it every day, and so on. But a new visitor will not have the same level of understanding when it comes to how to use your site. If it's overly complicated (and by that, we mean there are many pages, it's not clear how to access the essential pages, and so on), then you can't have too many complaints if they don't decide to stick around for very long. Simplicity is key; if you can create a sleek, easy to navigate the website, then you'll see engagement improve. 
Improve Communication

A visitor might generally like what they see when they visit your website, but if they find that it's difficult or impossible to get in contact with you, then they won't. Communication is a huge part of engagement; you can't expect customers to feel engaged if it's just a one-way conversation, with you as the talker and the customer as the listener. So take a look at adding new communication methods. You can do this by creating a live chat widget, adding your phone number and address, and adding links to your social media channels, and talking about your social media accounts.
Social Media Goodness


The big social media websites are a company's best friends. They're more or less free to use, you'll get access to a long list of potential customers, and you can significantly boost engagement. Of course, this will only be true if you actively work on making your Facebook, Twitter, and Instagram channels work for you. The number one rule is to post engaging content regularly! An inactive social media channel is worse than no account whatsoever.
A Human Voice

Finally, look at the type of language you're using on your website and your social media pages. Is it how people tend to talk to one another? The internet can seem a pretty robotic place, but people like it when there's a human factor. So don't be afraid to bring some human warmth to proceedings. Of course, the level of warmth will depend on the type of business that you have - it'll be more professional sounding if you have a corporate website, more friendly if you're a site aimed at young families.