Why EVERY business now NEEDS an EPIC website

Tony Hill • Jun 21, 2020

5 epic features to future proof your website

These are unprecedented times! How many times have you heard that phrase since the Covid-19 pandemic rocked the world and closed us down for business? It feels like a cliche saying it, but things really are never going to be the same again!

 

Business owners lives have changed since the outbreak and all businesses, in all sectors, will need to adapt all businesses will have the Covid-19 hangover to deal with from now on.

 

From a marketing perspective we’ve seen a wholesale transition to a world where EVERY business now knows they need a website, and preferable an epic one.  If we go into another lockdown it will be the only way to trade and nobody wants to risk that again.

 

It seems that every business now know they need to be on the web, but what do they need their site to do? More importantly, how do they ensure they can still trade and rise above the competition, no matter what the world throws at us next?

"Here are the 5 key features to future proof any business  and ensure they survive the next global pandemic!"

1. Future proof your website.   Businesses will need to have a pro-active web designer or system that either automatically updates or uses AI technology to ensure the key messages are being delivered.  Updating a website can be time consuming and costly.  Ensuring hackers are kept at bay and the technology stays up to date is key. 

2. No more bricks and mortar ONLY businesses Every shop will need way of selling online using e-commerce technology.  This may include delivery services, but at the very least click and collect functionality.  This includes food, retail and even service based industries that will now deliver their products using website technology, like Zoom or Google Meet. 

3. Quick and easy to update.   So much more than commerce will now be done online, reacting to the market quickly will be essential. Gone are the days that a part-time web designer updates your website when he gets around to it.  Having a simple interface to do it yourself or a relatively low-cost agency team to do it for you will be the norm. 

4. Artificial Intelligence.   It may sound a bit Sci-fi but cutting edge web designers have been using this technology for years to help deliver the right messages to the right customers at the right time, intelligently.  Utilising the technology will ensure businesses gain more customers and browsers will receive messages that are of interest to them, a win, win! 

5. Social media integrates with websites.   Since the lockdown some figures are telling us that social media usage is up over 25%. Gaining this engaged audience and directing them to your website is the perfect way of reaching the right prospects and then converting them into customers.  Showing a feed of relevant social posts on a website will now be the norm in any modern business.   Websites are now recognised, even by the most traditional of businesses, as an essential part of running a company successfully.  There has never been more demand for quality, affordable websites and here at Trill Marketing, we’ve never been busier and that doesn't look like it will change anytime soon.

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