Do you know how important your business' website is?
Every single business needs to have a website in this day and age, we’re living in a technological age where people are spending more and more time online and expect more and more convenience.
An e-Commerce site allows your potential customers to browse and shop around the clock from the comfort of their own homes. It allows anyone in the world who has an internet connection to shop with you. Running an online store will take a very different skill set to running a traditional retail store. People are not going to be able to pop into your store, touch and feel the products you have on offer, try things out or any other steps people tend to like to make before handing over money to you. You also have to take steps to actually get people onto your site as well - the internet is a big place and you’ll have to work hard to get people onto your page and keep them on your page long enough to see your products. Your website will prove make or break for your business, so it’s essential that you do your utmost to make it as good as possible. Here are some areas you can focus on to make your business’ page a success!
Secure your domain name and get your site designed
There are loads of free website template building platforms out there but if you’re going to come across as professional, you need to pay for a domain name and have a proper webspace. Purchase your domain name as soon as you have a brand name, to prevent anyone else from buying it. You may also want to look into
Pay Monthly Website Design
that will secure your site and keep it up and running at all times. These plans will also include development and design. This means professional web developers and web designers can make your site stand out, with pages aligning to your brand aesthetic and incorporating key branded features, such as fonts, logos and more.
Think about the user experience
User experience is so important on any website. Your customers need to find the pages easy to navigate, be able to easily access any information they’re looking for and have their attention drawn to the right places at the right time. A professional web designer can really help you with this, they’ll be able to look over your site and make sure it caters to all of your customers’ needs - giving them a good experience and fostering positive relationships between them and your brand!
Think about the images you use on your site
Product photography and images are really important when it comes to your business’ online success. Your customers will largely be relying on the product images to get an idea of what you have on offer. Different angles, products being shown in use can help them to get the best idea of what you’re selling and can actively encourage sales.
Think about the website copy
Words or “copy” are so important on any website. This can help to explain and really sell a product to potential customers, highlighting perks and convincing people to add things to their basket. Use the help of a professional copywriter to really maximise your page’s potential. These professionals can also help with words for your website’s blog, your social media, your marketing emails or anything else that you may need!
Don't forget about SEO (Search Engine Optimisation)
Remember to focus on SEO when creating your webpage, it helps your website to scale up search engine rankings. This can result in increased traffic passing through your page and a maximised chance of sales and conversions. It’s all well and good having a lovely looking website but if no one can find it and you’re not getting the traffic then it really is pointless, so make sure you speak with someone who can help you with SEO.
These are just a few different areas of your website that you really need to focus on to make it a success. Sure, it may seem like a lot to take into consideration, but seeing as your website is pretty much your store, it’s definitely worth the time, effort and investment!
